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Visibility is vital for any social or political movement. The most important thing is to spread your message to as wide an audience as possible. The personalized t-shirts with the colors of a movement are a great way to get there. The international activist movement Blacks Lives Matter, which fights for the lives and rights of blacks by challenging the racism that may have occurred in the United States, is so important that they have ordered t-shirts and various merchandising items to be made notice and know in Washington. For the T-Shirts For Family Pictures this is important now.
They asked us for 3 different visuals that exposed the same concept by stating “No More Page Three” printed on the front of the t-shirt. The campaign was a resounding success: the newspaper stopped showing naked women in their content. Without a doubt, the visibility brought by the t-shirts was a real springboard for the campaign to reach the audience necessary for the success of its primary objective.
Artistic goals
An interesting and clean printed t-shirt can make a memorable and memorable impression. In addition, the t-shirt works just like a canvas of artistic expression. A characteristic of the hippie movement of the 60s was the appearance of faded t-shirts with extravagant colors. These hypnotic and kaleidoscopic designs were the representation of the values of the hippie movement: peace, love, universal brotherhood and nonconformism.
In this way, t-shirts can serve different purposes by conveying the values of a community. For example, Memoir Apparel has ordered t-shirts that have not gone unnoticed by their original design. The result was a variety of unique t-shirts, sweats and fleeces for the brand.
Use during events
Nowadays, it is almost necessary to be always connected to your mobile to reach a friend, perform a banking operation, capture a remarkable moment, find his way. Unfortunately (or not), it is a task that is tedious with the current battery that comes with mobile devices. We have all had a similar experience: having to call an acquaintance urgently and watch her phone go out just in front of our eyes to top it off. Finer options are there for the best choices in the event choices now.
It is exactly in this perspective that Orange wanted to find an intelligent solution to solve this type of problem. As a partnership, they ordered the printing of t-shirts that could charge a mobile phone using the power of the noise emanating from the concerts. This opportunity went hand in hand with Orange’s desire to create ecological devices. The solution certainly does not have a better practical side than the traditional connection to an electrical outlet but their solutions are on the right track.
